Diane German

This article is a part of our encyclopedia, and is editable by you. Edit ➜

Diane German is an American entrepreneur. Diane started Hair Fetish in 2012.[1]

Diane German, founder of Hair FetishDiane German, founder of Hair Fetish


Hair Fetish


@hairfetishllc (42.6K followers)


Early Career

No early career info added yet...

Hair Fetish

Diane started Hair Fetish in 2012. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Hair Fetish?

For as long as I can remember, there was always something about hairstyling that intrigued me. I started out styling my baby dolls and then on to my friends. My mother saw how much I loved it so she invested in my first salon chair. I couldn't have been any older than 13 with clients in mom’s living room. I got better as I got older and the passion grew steadily as well. I was able to purchase my first used cash car at 16.

Hair Fetish came about in 2011. I registered the name with the state of Florida in 2012. At that time I added a DBA (Doing Business As), Agape Fetish along with the registration of Hair Fetish. Initially, I was indecisive about the name I wanted so that's what led me to both. The word agape meant a lot to me for its biblical context “the perfect love” of God.


Straight out of high school I attended Mcfatter Technical Institute where I began studying to become a nurse. Unfortunately, I failed the entrance exam by two points. So I decided, hey let me try pursuing hair. I attended Atlantic Technical Institute in 2007. I took up cosmetology which was a year-long program. Unfortunately two months before completion, I was expelled from school. I was devastated and at that moment it seemed as if my passion and determination came to a halt.

During this time I picked up a few jobs here and there. I went on to work as an after school counselor until I got a more stable job as an EVS (Environmental Service) worker. I cleaned the rooms, toilets, offices, beds, and other areas as needed. I held this job for about two years until I was pregnant with my second son. In 2014 a year after his birth I got a position with the school board but this time as an assistant director for the YMCA. I stayed for a year until I put in my resignation.

I felt so unsettled for not finishing cosmetology school and I built up enough courage to try it again. In 2016 I enrolled at Beauty Anatomy Institute where I continued my cosmetology journey. Luckily some of my hours were honored so I didn't have to do a full year. At this time my son was a toddler. There were occasions where I brought him to school with me. I couldn't see myself giving up again or failing, so I had to make it work.


I would definitely consider Beauty Anatomy to be a top tier institute because it was the only cultured school that taught variations of styling, etc. The opportunities and experiences we were exposed to seemed endless for me. I had the pleasure of being on the set of multiple celebrity shoots where I provided makeup services as well as being a part of the video shoot itself. I was initially nervous, but it was a cool experience. I would say that opened up a level of confidence I wasn't aware of. After graduating, opportunities kept flowing so constantly that it became a part of my life. In total, I have styled over 25 celebrities including their children.

Source [1]