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Debendra started Assure Shift in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Assure Shift?
In 2012 I started working as a freelancer in business planning, website design and development, and internet marketing in West Bengal. In 2014, I moved to Bangalore and founded Creatisoul. Under the roof of Creatisoul, we served many clients in Education, Real Estate, NGOs, Insurance, Catering, and the Packing-Moving Industry.
We have a strong network of more than 700-800 packers and we have successfully served more than 50,000 customers across approximately 23 cities.
While working for the packers movers industry, we noticed that customers were mainly impacted by fake and unprofessional moving companies. Once we delved deeper into the industry, we found many loopholes and high levels of disorganization.
After proper research, we found that the absence of an authoritative body was the root cause. That's when we had the idea that the only way to tackle this problem was to set up a private verification body that can confirm the moving company's legal status before allowing them to interact with customers. Hence, we started building AssureShift in 2016 and launched our operations in early 2017.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater