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The Flooring Girl
Debbie started The Flooring Girl in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on The Flooring Girl?
I originally had a flooring store. It was a shop at home business where I went to customers’ homes to find the ideal flooring for their home and style. I originally started my blog as a marketing vehicle – to find local customers. And, it went very well.
Fast forward to 2017 and I found myself $238,000 in debt without a means of income and living in a very high cost of living area (New York). I had to start over and reinvent myself, and it was very scary. I was on the verge of bankruptcy and losing my home.
I had heard that people were making money on their blog and thought that maybe I could too. At the time, I had around 120,000 visitors per month, so I knew there were interest and an opportunity. I just had no idea how to capitalize on it.
It was scary because at the time I did not really understand how to monetize the traffic, and I knew it would take a while, so I took on 2 part-time jobs while I learned how to grow and monetize my blog.
One of those jobs was doing painting estimates/consultations (which I later incorporated into my blog since painting and flooring often go together).
Fast forward to 2020, and I’m now earning over $20,000 per month and I’m down to just $31,000 in debt. I’m determined to pay down the rest real soon…ideally by the end of the year.
To earn some additional money (since I had so much debt to pay off), I started to train some bloggers on SEO over the phone.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater