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Dean started Dean Bokhari in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Dean Bokhari?
After graduating from Virginia Commonwealth University with a degree in Political Science, I took a job in southern California as a marketer for one of the largest tobacco companies in the world.
After a few years working for Big Tobacco, the moral implications of punching the clock for an organization that contributes to the death of over 29 million people a year led to an emotional breakdown—which led to me asking myself some hard and serious questions about what I really wanted to do with my life…
Did I really want to be part of a company that sells products that kill people? The answer was No.
So I quit and decided to figure out what I really wanted to do with my life.
One of the greatest realizations for me was that everything in our lives comes down to our decisions.
I used to do purpose-less work that didn’t matter to me or make a positive impact on the world until I decided to find my purpose and start doing meaningful work.
I used to be shy and afraid to speak up or share my ideas until I learned how to communicate with impact, which led to me becoming a professional speaker. I used to be overweight and unhealthy until I transformed my body and mind.
The point I’m trying to make is this: I used to be a lot of things until I decided not to be anymore. And that decision—the decision to stop settling for less than what I was capable of—sent me on a life-changing journey... Over the course of a few years, I read hundreds of books and began taking action on what I was learning.
I learned about health, which helped me transform myself physically. I learned about financial success, which helped me become a millionaire by the age of 30. I learned about emotions, which helped me deepen my relationships and develop new and meaningful ones. I learned about cultivating a strong mindset, which helped me think big and achieve my goals. I learned about everything related to success, self-improvement, and leadership that I possibly could—and most importantly, I actually applied what I was learning to see if it actually worked. And it did.
My aha-moment came when I decided to start sharing all of these things I was learning with other people: I started writing. I started a podcast. I built courses. I started getting invited to speak to groups and organizations. This is what eventually led me to start DeanBokhari.com.