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Darshan started Deivee in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Deivee?
I have been in the business of sports for a very long time, close to two decades now. I have worked across the spectrum including managing World Champion athletes, running events, running one of the world’s largest advertising agency’s India sports businesses, and even was the CEO of an IPL (Indian Premier League) cricket team. From content to curating experiences we did it all and I had no plans to ever get into building a sports product brand.
> The right people can get you to great success and the wrong people can pull you down.
Deivee was an idea that I stumbled upon when I noticed that most Indian women are uncomfortable with the existing sportswear options in the market. As we chatted up with many women across the country we realized they did not like figure-hugging and sticky polyester clothing sold all over the world as sportswear.
We realized Indian women had different body types, different environments, and very different sensibilities. So I teamed up with a leading Indian Star (model, movie star, and fitness Icon) Milind Soman to launch Deivee. Deivee (pronounced as DEVI) means a goddess. We wanted to help every woman unleash the goddess within.
While we started researching materials and the process was when I realized the apparel industry was one of the largest polluters on the planet. So we quickly decided we will be fairtrade and work with farmers paying them higher prices and with factories that pay fair living wages and improve the quality of life of the people.
We also decided to go completely organic and only buy and use pesticide and chemical fertilizer free cotton. We wanted to help the whole value chain and the planet.
The power of the thought just propelled me to go full steam though I was not at the best financial position at the time personally. The whole idea that you could create an impact was all that drove us. Sometimes a greater purpose is all you need.