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Danny started Kenji ROI in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Kenji ROI?
I’ve always been a thrill-seeker/adrenaline junky, so online business to me was the perfect outlet for that energy.
When I was younger I struggled with paying attention in school, I thought it was pointless. I was really smart, but only when I was interested in something. I barely managed to graduate high school due to skipping class and partying too much.
The thought of going to University sounded terrible to me, and I got depressed after resigning to a future of working a job I hated. I just didn’t see a compelling future.
This led me to work as a carpenter for 6 years in the pouring Vancouver rain, and I hated it. It wasn’t until 2015 I stumbled upon The 4-Hour Workweek by Tim Ferris and my mind expanded to the possibilities of the online business world (and how it would be my escape from construction)!
Location independence and passive income had me obsessed and I consumed hundreds of hours of podcasts, courses, and videos. I knew I wanted to start an online business, but what?... I had no idea.
It wasn’t until a near-death experience longboard racing on Siquijor island in the Philippines I was forced to reevaluate my life direction.
In a very powerful way, any excuses I had for not starting a business NOW evaporated, and I started working on it before I even landed back in Canada.
I just chose Amazon FBA from the options I was aware of and dove into it. Six months later I had a $30k per month revenue account and was aggressively launching new products… then my account got suspended!
Right then I had a choice, go back to work carpentry in the pouring Vancouver rain, defeated… or take the skills I had gained growing on Amazon & build an agency serving brands selling on Amazon. Kenji ROI was born.