Danielle Johnson

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Danielle Johnson is an American entrepreneur. Danielle started Leave Me Alone in 2018 and is based in Remote.[1]

Danielle Johnson, founder of Leave Me AloneDanielle Johnson, founder of Leave Me Alone


Leave Me Alone


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Early Career

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Leave Me Alone

Danielle started Leave Me Alone in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Leave Me Alone?

Leave Me Alone isn’t my first product, but it’s the first one that is on the right path to success. Getting there has been an interesting journey!

I loved computers from an early age but I only started coding at 18. I didn’t develop an instant passion for it and I only considered it as a career 2 years later when I went to university to study computer science. After graduating I worked at the UK government for a year, but the culture and heavy focus on climbing the career ladder wasn’t a good fit for me. I tried a stint in the startup scene in Bristol, but I wanted more freedom to work on my own projects. James and I left the UK to travel the world for a year - that was almost three years ago!

> The first few things you try are probably going to fail, or you might have to pivot drastically based on unexpected feedback. This is perfectly ok and normal, and will help you be a better entrepreneur if you learn from your mistakes.

We founded Squarecat while on the road and took on freelance projects to fund our travels, but part of the reason we left the UK was because we didn’t want to work for other people anymore.

Our first product was ReleasePage - which let you create a beautiful webpage for your product release notes. We started ReleasePage before we left the UK with the intention of launching once we were at the beach. We worked on it for 6 months, implementing tonnes of features and perfecting everything but we didn’t have any users. We tried our hand at marketing on social media, emailing companies we thought would be interested, and even went so far as to pay a startup PR agency a few hundred dollars to help us. In hindsight, this was completely crazy but we after months of work were desperate to see this product succeed. In the end, we had to admit that we just didn’t have a product that people wanted, so we started over.

After the failure of our first startup, we had been sustaining our travels with client work but we hadn’t given up making stuff! We launched our first native Mac app UptimeBar - a menu bar app to get notifications when your websites go down. People bought it! When we made that first $5 it was such an incredible feeling. We felt like we were finally on the right path. UptimeBar wasn’t super popular but we made a couple of hundred dollars and learned a lot of important lessons; build products that solve your own problems, get early product validation, and be open. This was the first of our products to be an open startup with a basic open page and we got a lot of positive feedback about sharing these stats.

Leave Me Alone was born because we took our own advice and stuck to solving our own problems. We were both spending a lot of time sorting through our emails, so we went searching for a service that would help us find and unsubscribe from ones we didn’t want. We found a few which would help us for free, but a closer look revealed that they didn’t charge because they were selling all of their user's data for marketing. Faced with the dilemma of a messy inbox or all of our data being exploited, we decided to build our own solution.


Source [1]



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