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Connie started costanté in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on costanté?
Funny enough, I actually come from the world of Finance and Operations. I jumped into the jewelry industry after 4 years at my corporate bank job. While I was working at the bank, I had the opportunity to build and enhance company culture within our team of over 300. Through events and initiatives with Senior and Executive Management - I felt my passion for creating community spring to life. I wanted to expand this feeling outside of the office and into the community the Bank serves. Unfortunately, I was constantly hindered by “corporate politics” or programs that felt more like marketing than philanthropy.
Everyone thinks owning a business is cool because you can set your own hours and don’t have to report to anyone. What no one tells you is that now you have no guidance and no one to hold accountable but yourself.
So, I took this drive outside of work. I always knew I wanted my work to be tied in with humanitarianism but I was never sure which community I wanted to serve. Through fate, I began to volunteer with Sexy Beast — a collective of three women who utilize their network and creativity to fundraise for Planned Parenthood Los Angeles.
In 2018, we prepared all year our Benefit Gala at the Marciano Art Foundation, which was then featured in Vogue. As a pop-up shop manager, I had the opportunity to soft launch Costanté at the Gala. We sold 80% of the inventory we brought that day and proudly donated it all to be a part of the $700,000 raised for Planned Parenthood Los Angeles that evening.
The moment when we shouted “it’s a wrap!” is when I confirmed what I’m going to do next. I recalled my mentor teaching me to use my own skills to create my own lane; and this is exactly what I intended to do.
Fine jewelry is not typically seen as a charitable industry, most luxury is not. But we know there are fine jewelry shoppers who want to feel good about their purchase — consumers would prefer to buy from a women-owned business, a business that gives back to their community, a business that operates with love + integrity.
Contributors to this article:
- Pat Walls, Founder @ Starter Story