Claire Robinson


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Claire Robinson is a French entrepreneur. Claire started StructurInfo (ZigZag Road Trips) in 2015 and is based in Le Havre.[1]

Claire Robinson, founder of StructurInfo (ZigZag Road Trips)Claire Robinson, founder of StructurInfo (ZigZag Road Trips)

Company

StructurInfo (ZigZag Road Trips)

Career

Early Career

No early career info added yet...

StructurInfo (ZigZag Road Trips)

Claire started StructurInfo (ZigZag Road Trips) in 2015. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on StructurInfo (ZigZag Road Trips)?

Well, this started as a hobby. I never would have thought it would become what it is today. I am blown away.

My original career was completely different. I have a Master’s in Engineering, and I had an international career in Quality Management for medical devices. I’ve lived in France, Germany, and Australia and traveled all over the world for work. This is the reason why I caught the travel bug.

> I did not scatter and try doing all the social media platforms. I made choices. This is really important. You can’t do everything well. And depending on your strategy, not all the options are pertinent.

At one point I was frustrated not to be able to find the information I needed to plan a trip, so I started my own blog. I thought other people may be looking for the same things (I love planning with a lot of details).

2 years after starting that blog, I realized my readers had the same frustrations with travel guides as I had (you know, the thousands of places but hardly any pictures). This is why I launched my first road trip guide. It was about Iceland. I must admit I did not really validate the idea, I had an audience that seemed to be looking for such a product and I wanted the challenge of creating it, so I just did it.

At the end of 2016, after the sudden death of my brother and a change in management at my work, I decided to go full time. I left my comfortable, highly paid corporate job to try and see what could happen.

At that point, the English website had grown a little as my side hustle and was generating $500 a month. So, I knew it was possible to earn money from it.

And, thanks to my family’s advice, I decided to launch the French version of it at ZigZagvoyages.fr. Translating content is much faster than creating it, and, as I knew what I was doing, the site grew faster.

Since then, in 2018, I have also launched the German version at ZigZagreisen.de.

how-i-started-a-9k-month-blog-with-curated-road-trip-travel-guides

Source [1]

References