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The Mindset Society
Claire started The Mindset Society in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on The Mindset Society?
I ended up here after years of working long hours making money for someone else, slowly being ground down by the knowledge that my work wasn’t making the kind of difference I wanted it to. I have some fancy awards and great figures to put on my CV but this was about something bigger - how was I going to contribute to the world is a better place?
> With your motivations clear, and a good understanding of the unique quirks in how you think and work, anything is possible.
My own experiences with the stress and anxiety involved in the world of work meant I knew how unproductive pressure and uncertainty can be without the right support. It’s not surprising that 60% of new ventures fail because of problems with the team. So I planned a career change, I was off to do something completely different, something creative - to become a special effects make-up artist, so I quit my job and took a break while I waited for my make-up course to start.
But during that break, I realized I’d made that decision from a position of wanting to get as far away from my previous career as possible. I was throwing the baby out with the bathwater. So I found myself having quit my high powered, well-paid job & having no idea what to do next. I’m not going to lie - the panic at that point was pretty intense!
So, I consulted in my old industry and talked to my clients about their challenges. It quickly became clear to me that Founders face some specific challenges; being alone in an uncertain environment - it can be lonely at the top, with few people you can talk things through openly with, and that through no fault of their own they don’t always find it easy to support their people. Not only are they busy people, the dynamic environment of a start-up means they’re often staffed by a really high potential but less experienced workforce, with less ‘middle management’ to give the kind of hands-on support that makes the most of that potential.
Before I knew it, one had employed me to solve that problem; coaching 15 of their team members. At that time, all I had was a free weekend coaching course to tell me how but that gave me enough confidence to invest in the skill. Two years and a lot of training and coaching hours later I’m recognized by the International Coaching Federation and spend every day helping people understand themselves better & use that knowledge to create the world they want to live in.
Whether a Founder, or a member of their team, people who work with me come away with a clearer picture of what their goals are, and what they need to do to achieve them. Essentially, I help people make really great decisions and take action on them, so whether that’s for a business or an individual that means better results and less time, money, and heartache involved in making those goals a reality.