Christopher Thomas


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Christopher Thomas is an American entrepreneur. Christopher started Eli Mason in 2014 and is based in Nashville, Tennessee.[1]

Christopher Thomas,  of Eli MasonChristopher Thomas, of Eli Mason

Company

Eli Mason

Twitter

@christhomas (1.97K followers)

Instagram

@christhomas (1.21K followers)

Career

Early Career

No early career info added yet...

Eli Mason

Christopher started Eli Mason in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Eli Mason?

I didn’t start it, but I do love cocktails, and I recognized a problem in this: If you don’t have the time or desire to learn how to make a good Old Fashioned from scratch, then it can be really confusing and intimidating. Eli Mason was sitting on the shelves at my local bottle shops at a $9.99 price point. It was made with premium ingredients and it was sitting next to similar products that were smaller, yet priced higher. I thought the product and packaging were great, but the brand was missing an opportunity to price itself like the premium product that it was. Distribution was also weak, so I felt we could bring some solid distributor relationships to the business. I met with the owner over a few hours to learn more about the business. It was still relatively small (doing less than $70k/annually) and it was losing money. The owner really wanted out, and I saw a lot of potentials, so I made him an offer and he accepted. The whole transaction took about a week to complete.

When we bought the business in 2017 it was doing a few hundred dollars per month in e-commerce sales. Today we consistently do in the low five figures, and it’s growing consistently every quarter.

Today I love making cocktails from scratch at home, but when someone asks me how to make a great Old Fashioned from scratch, I tell them I like to use Demerara syrup and Jerry Thomas bitters and their eyes start to glaze over. Some folks want an easy and delicious cocktail that they don’t have to think about. That’s why people love our product. We take the guesswork out of making a consistent and delicious Old Fashioned at home every single time.

Source [1]

References

Contributors

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