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Theo & Harris
Christian started Theo & Harris in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Theo & Harris?
I started reading about watches about 18 months before we launched and, while extremely passionate, I was absolutely unqualified to buy vintage pieces at scale.
Be self-aware, be fast and be happy. If you're not self-aware, you'll waste time on bad ideas you're romanticizing. If you're not fast, you're either losing your lead or lengthening someone else's. If you're not happy, you won't last long.
It’s a treacherous business - there are millions of dollars to be made, lost and stolen. But ignorance is bliss and I dipped my toe into the market - I invested the only money I had and bought $10,000 in inexpensive, unsexy watches.
The business plan was a far cry from original. Buy watches, take nice pictures, post them on your website and promote through social media. We stole our entire model from the existing players in the marketplace, we just needed a point of differentiation - a command of social media.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater