Chris Ciunci


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Chris Ciunci is an American entrepreneur. Chris started TribalVision in 2010 and is based in Boston.[1]

Chris Ciunci,  of TribalVisionChris Ciunci, of TribalVision

Company

TribalVision

Career

Early Career

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TribalVision

Chris started TribalVision in 2010. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on TribalVision?

Along with my partner Damien Cabral, I led the marketing efforts of a well-known Federal Savings Bank in Rhode Island. As the CMO, I was responsible for managing a multi-million dollar budget and was constantly approached by creative agencies who were trying to get their piece of it by selling me a variety of expensive creative that was, from our perspective, unnecessary. From an ROI perspective, the often recommended investments that were difficult to measure, which doesn’t align with an environment like finance where data determines the majority of business decisions. My experience with this substantial disconnect--what the average marketing agency wants to sell organizations, versus what those organizations actually need, fueled my desire to start a different type of marketing firm. From TribalVision’s start, we’ve strived to align our business with our clients’ objectives, placing a heavy focus on lead generation.

The leaders that form on your team are going to shape your internal culture which will ultimately decide how successful your business is.

Since I wanted to keep TribalVision’s focus on your client’s needs, I refrained from pursuing or accepting outside funding. Instead, I funded TribalVision’s launch with the little money I had saved up for this sort of effort. With a 12-month runway and very little else, I began working out of a local Borders bookstore and signed my first client for $2K/month soon thereafter. In the early days, while I was functioning as a one-man shop, I would meet with Damien on a monthly basis to continue to flesh out the business and finetune the model. Once TribalVision grew to a place where he and I felt that the business could support 2 employees, he joined TribalVision in an official capacity. Fast forward to four years later the organization had a healthy roster of thirty-five clients with twenty-five employees, spread over four offices and three countries. Today, those numbers have continued to grow. We now serve over eighty clients and employ seventy-five full-time marketing specialists.

Source [1]

References

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