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Chris started Live Fit in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Live Fit?
I started Live Fit because I felt I was running out of options in the industry I loved so much. Personally, I felt the misses in the personal training industry and wanted to change that. Personal Training, as well as all types of fitness, can be very intimidating to most people. And honestly, the people that are most intimidated by fitness are often the people that need it the most. I set out to create a company that provided the same types of exercises, programming, and results as generally all fitness companies, but I wanted to make it a comfortable experience from the moment a potential client stepped through our doors.
All our processes, our studio layout, our team of trainers we have hired, and our entire mission are based on making clients feel comfortable, appreciated, and valued. We do things differently and over the past 10 years, I have seen other companies in our area follow our lead. Long gone are the days of slamming weights, extremely loud music, and uncomfortable gym environments. People want to go where they feel comfortable and respected.
I have always loved sports and started at a young age, with my dad as my coach. I continued athletics through high school and went on to run college track where I based my Bachelor’s and Master’s degrees entirely on building my career in the fitness industry. The last thing I was willing to do was to throw it all away based on a lack of opportunity, so I created my own with Live Fit. I believe in spirituality and the law of attraction and base my life on those principles. So in early 2011 when I couldn’t focus on my spiritual study and spiritual growth because my mind was consumed with running numbers about opening my own company, I knew that was a sign from God it was time to create something great.
It was not easy to make the decision, but I jumped with a leap of faith. At the time I opened, I had a new house, a baby on the way, and little money in my bank account. It was a risk to leave my current, salaried position, in order to start my own company. There was no way I was getting a business loan or any type of loan from the bank, so I went back to my faith and an opportunity fell in my lap. A client I had been training, who I had built an extraordinarily strong relationship with, gave me the financial investment I needed to start Live Fit. I will be forever grateful to this family and they have been with me through this whole process. It was proof to me once again that if you just trust in the universe and live the law of attraction, everything will work out perfectly.
> There is no substitute for a positive attitude in our business or in life. I would take a positive trainer with the right mindset over a hard worker who is negative and bringing down the good vibes of the company.