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Chelle started Urban Betty in 2005. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Urban Betty?
I was led to this career path as a business owner from my sheer motivation to do better in my life than what I had grown up with. My parents had me when they were teenagers and we lived meagerly while I was young.
I knew that if I wanted to go to college, I would need to find a way to pay for it myself along with my cost of living. I naturally had a knack for doing hair and art, so when I was 16, I had the chance to enroll in cosmetology school while in high school, and by 18, I was fully licensed. This was much more affordable for me than the traditional college route, so that’s what led me to pursue it.
When I received my license in 1995, I started working behind the chair at Supercuts. I slowly worked my way up the ladder to high-end salons. Five years later, I got a small suite at the Gallery of Salons and was an independent contractor. That was my initial stepping stone to running my own business.
I identified a common issue at each of the salons that I worked at prior to opening Urban Betty: a lack of honest communication between management and staff as well as no transparency on the breakdown of hairstylists’ earnings. This past experience inspired me to open Urban Betty so that I could create a space for hairstylists that had systems, structure and the ability to succeed with setting goals