Chad Rubin


This article is a part of our encyclopedia, and is editable by you. Edit ➜


Chad Rubin is an American entrepreneur. Chad started Think Crucial in 2008 and is based in Fort Lee, NJ.[1]

Chad Rubin, founder of Think CrucialChad Rubin, founder of Think Crucial

Company

Think Crucial

Location

Fort Lee, NJ

Career

Early Career

No early career info added yet...

Think Crucial

Chad started Think Crucial in 2008. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Think Crucial?

I studied finance in college and started covering internet stocks like Amazon on Wall Street. This really opened up the world of e-commerce to me. At the same time, my parents were running a shop that sold vacuum cleaners along with accessories but it wasn’t doing very well. I started helping them out with their business and took it online while still working crazy banker hours.

When I was let go in 2009 after the crash, I was ecstatic - this was my chance for a whole new beginning in e-commerce. I felt like a kid in a candy store. I helped expand the business, first on Volusion then selling on eBay, and then finally Amazon. Ultimately, I realized I didn’t want to be a reseller-- I wanted to have my own brand. That was the genesis of Think Crucial.

I started Think Crucial to solve a very real problem. At the time, replacement parts were overpriced and hard to find. I set out to disrupt that market by selling better accessories cheaper and creating a fantastic customer experience.

I was selling on multiple channels with an outsourced warehouse, and towards the end, we had to piece about seven different software systems together to just run the business. That’s when I partnered up with DJ Kunovac to create the powerful software we needed to really run the business. We created an e-commerce management software and layered in some automation functionality to help alleviate the bottlenecks of human labor.

Starting Skubana was a natural progression from being a highly successful seller - I found a problem that impeded the growth of my business and solved it.

Source [1]

References