Cenk Dominic Özbakir
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Cenk started Citationsy in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Citationsy?
One thing I really enjoyed at university, believe me, or not, was writing essays. I used an online citation generator called RefMe to help me with this – I never really learned to manually do my references. One day, long after I had finished university and moved to Stockholm to work at a startup, I got an email from RefMe informing me that they were being shut down and replaced by CiteThisForMe.
> Keep a blog, write a newsletter, get your thoughts out there. Tell people why you did something, not just that you did it. The more people know about you and your product the more they want to use it and like it.
It was immediately obvious that the reason people loved RefMe — a clean interface, speed, no ads, simplicity of use — did not apply to CiteThisForMe. My girlfriend at the time kept telling me I should build an online reference generator to replace RefMe, and eventually, I did! It turned out to be easier than I thought to get a rough prototype up. After the blog post I wrote about the process got mildly popular, people started signing up and sending me feedback.