This article is a part of our encyclopedia, and is editable by you. Edit ➜
No early career info added yet...
Carole started Emu Joy in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Emu Joy?
While the most common gender and age for ecommerce entrepreneurs seem to be males in their 30s, I started my business as a woman in her 50s.
Leading up to that I had worked for 17 years in pharmaceutical advertising and marketing, followed by 17 years as a chef. Eventually, I wanted more flexibility of my time and decided to try out creating an online store.
At the time there were a couple of resources that helped me get my store up and running. Steve Chou’s blog My Wife Quit Her Job was full of tutorials and extensive information on ecommerce.
Andrew Youderian, founder of Ecommerce Fuel, had published an e-course on how to start an ecommerce business that laid out the process step by step, including things like opening a business bank account and credit card, getting an LLC, and setting up a website. Having a list of boxes to check off was exactly what I needed to turn the idea into a reality. I’ve been lucky to get to know those two in person and now see them several times a year at the ecommerce conferences that each of them hold.
I bootstrapped the business with some savings that I had, putting $5,000 into my business checking account to get started. Since then I’ve been able to fund the business from revenue, with only a few times where I had to take a “loan” from my personal checking account for a few weeks to pay for inventory.
Contributors to this article:
- Pat Walls, Founder @ Starter Story