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Burly started Snappies in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Snappies?
My personal background is in marketing. My experiences working in a marketing department taught me a lot of helpful skills that I was able to transition over to my side business. Because my day job was building websites, creating graphics and working on PPC campaigns, I think it was a natural progression that I’d use these skills to start my own side venture. It started with me playing with hat designs and working on patches I thought would look cool on a snapback.
As for the focus on hats, I enjoy wearing them - so coming out with my own hat brand doesn’t seem too surprising. I’ve never enjoyed how the plastic straps in the back of hats can dig into your head; it seemed like a cheap solution that most brands use.
So, I decided to see if I could create something better. I knew I wanted to create something unique but still have that familiar “snap”. Once I toyed with the design and came up with something I was happy with, I rolled with it. I didn’t really do any market validation. Honestly, I was just trying to create something I’d like to wear.
I landed on hemp for the hat material because I knew it would be more lightweight and breathable than cotton. From my experiences hiking and backpacking, I figured the more lightweight I could make the hats, the better.