Bryn Elizabeth Bonino
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Bryn Elizabeth Co.
Bryn started Bryn Elizabeth Co. in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Bryn Elizabeth Co.?
This is my third run at working as an independent marketing consultant. The first time was in 2009 when I passionately co-founded a business consultancy to help Projeto Morrinho, an art program in Rio de Janeiro. I was the marketing person, and this gave me tons of experience in working with remote teams. I also cut my teeth on all things digital marketing - SEO, content creation, social media marketing, and email marketing.
The artwork at Projeto Morrinho
But I wanted to be able to empower my clients more instead of doing everything for them. So next I started working as a marketing coach for creative micro-business owners. I would identify the tactics and strategies that could get them more traffic to their websites and better ROI on ad spend. Then I would train and coach them on how to carry out these strategies themselves.
I liked working closely with my clients. But I witnessed their anxiety and struggles to carry out these strategies. This is why I built my current hybrid model. I build a strategic and tactical digital marketing system for my clients. Then I train them on how to use the system. I also offer a variety of packages for ongoing support.
I have a business degree and professional certifications in content strategy, social media marketing, SEO, and search advertising. So I knew that I could offer a holistic approach. This differentiates me from a lot of other marketing consultants who lead their conversations with a specific tactic and not with a goal.
I validated my idea by first doing a competitive analysis by posing as my ideal client. Then I started side hustling while I had a salaried job. I decided to go all-in with this idea when for an entire year I was able to charge four times the hourly rate that my salaried job gave me and I was getting more work than I could handle on nights and weekends.
I had also been running into a lot of challenges in life that told me that I needed a change. In a 9-month period, I was laid off from one job, was rear-ended twice, and got an abscess over two teeth. I figured I needed to drastically change course in order to do what I am meant to do.
The final push came from one solo trip through Portugal and Italy where I kept meeting people who were about two steps ahead of me in their own entrepreneurial journeys and they all encouraged me to work for myself. I wrote about this experience in my blog post titled Listen To The Stories And Find Your Muse.