Bryn Elizabeth Bonino


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Bryn Elizabeth Bonino is an American entrepreneur. Bryn started Bryn Elizabeth Co. in 2019 and is based in Austin.[1]

Bryn Elizabeth Bonino, founder of Bryn Elizabeth Co.Bryn Elizabeth Bonino, founder of Bryn Elizabeth Co.

Company

Bryn Elizabeth Co.

Twitter

@brynelizabethco

Instagram

@brynelizabeth.co

Career

Early Career

No early career info added yet...

Bryn Elizabeth Co.

Bryn started Bryn Elizabeth Co. in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Bryn Elizabeth Co.?

This is my third run at working as an independent marketing consultant. The first time was in 2009 when I passionately co-founded a business consultancy to help Projeto Morrinho, an art program in Rio de Janeiro. I was the marketing person, and this gave me tons of experience in working with remote teams. I also cut my teeth on all things digital marketing - SEO, content creation, social media marketing, and email marketing.

how-i-built-a-business-helping-micro-businesses-find-new-clients The artwork at Projeto Morrinho

But I wanted to be able to empower my clients more instead of doing everything for them. So next I started working as a marketing coach for creative micro-business owners. I would identify the tactics and strategies that could get them more traffic to their websites and better ROI on ad spend. Then I would train and coach them on how to carry out these strategies themselves.

I liked working closely with my clients. But I witnessed their anxiety and struggles to carry out these strategies. This is why I built my current hybrid model. I build a strategic and tactical digital marketing system for my clients. Then I train them on how to use the system. I also offer a variety of packages for ongoing support.

I have a business degree and professional certifications in content strategy, social media marketing, SEO, and search advertising. So I knew that I could offer a holistic approach. This differentiates me from a lot of other marketing consultants who lead their conversations with a specific tactic and not with a goal.

I validated my idea by first doing a competitive analysis by posing as my ideal client. Then I started side hustling while I had a salaried job. I decided to go all-in with this idea when for an entire year I was able to charge four times the hourly rate that my salaried job gave me and I was getting more work than I could handle on nights and weekends.

I had also been running into a lot of challenges in life that told me that I needed a change. In a 9-month period, I was laid off from one job, was rear-ended twice, and got an abscess over two teeth. I figured I needed to drastically change course in order to do what I am meant to do.

The final push came from one solo trip through Portugal and Italy where I kept meeting people who were about two steps ahead of me in their own entrepreneurial journeys and they all encouraged me to work for myself. I wrote about this experience in my blog post titled Listen To The Stories And Find Your Muse.

how-i-built-a-business-helping-micro-businesses-find-new-clients

Source [1]

References