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Happily Ever Borrowed
Brittany started Happily Ever Borrowed in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Happily Ever Borrowed?
As far as my professional background, I went to Cornell University and studied Fiber Science Apparel Design - a degree based mostly in actual fashion design and construction.
I have three older sisters, and from the age of 12, I always helped plan their weddings. My one sister became engaged while I was at university and asked me to make her wedding dress. That was far too much pressure for me, but I offered to help shop with her.
When I saw the poor quality and construction of the gowns, I was horrified. All women deserve to wear quality products on their wedding day. Charging thousands of dollars for such poor construction was terrible!
After spending their entire budget on their dress, most women forget that they need to accessorize as well! I was astonished at the high prices of veils, headpieces, and jewelry. This is one of the most common instances where brides exceed their budget.
My sisters begged me to find a solution.
I let the idea sit for quite a while, but after my third sister got married, the idea started to materialize.