Brian Meert


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Brian Meert is an American entrepreneur. Brian started Advertisemint in 2014.[1]

Brian Meert, founder of AdvertisemintBrian Meert, founder of Advertisemint

Company

Advertisemint

Twitter

@brianmeert (608 followers)

Career

Early Career

No early career info added yet...

Advertisemint

Brian started Advertisemint in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Advertisemint?

I never really viewed myself as an entrepreneur. If you asked me as a young man the difference between me and Steve Jobs, I would have told you that he had a special ability or gift that I did not have. It wasn't until I got to MBA school that I realized how talented I was in the world of marketing.

> When it comes to advertising and marketing, everyone wants the same thing: results. You have to be able to get results or else you'll just lose your clients when they see you can't perform.

In MBA school, I partnered with two friends to start a business called Pocket Goals, which printed clients’ personal goals onto their credit cards. I was in charge of driving traffic to our website, which is when I got started with Google Adwords. I used my cafeteria money to run ads, and during the days when the business made a lot of money, I thought I was the king of the world, and during the days when the business lost money with no conversions, I was scared that I wouldn't be able to eat anymore. I've always taken that mindset with me when I work with clients, making sure every dollar spent on advertising is essential and needed for the business to succeed. I never waste money, and my team always focuses on performance for the companies that we work with.

An experience that helped me become such a good entrepreneur is working at a young age. I was a paperboy at 10 years old, and I was also a janitor throughout high school, where my boss would allow me to get the job done earlier to play basketball with friends. While I made less money at the job, I got in the mindset of getting the job done as quickly as possible because there’s a lot of fun and excitement that can happen afterward. I've always taken that with me throughout my career, which is why I always try to accelerate to get a project done as quickly as possible, not waiting for things like a paycheck.

I came up with the idea for AdvertiseMint after seeing the launch of Facebook's advertising platform, working as digital marketing at a financial company. It was so incredible with all the targeting options. I realized it was going to be enormous in the world of advertising. About a month after its launch, I quit my full-time job and started AdvertiseMint because there weren't a lot of experts or companies that were specializing in the world of Facebook advertising. I wanted to make sure that I could be a leader in that, and we have continued to this day to be a leader in this industry.

Source [1]

References