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Biron started Career Sidekick in 2013. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Career Sidekick?
I always wanted to earn a full-time income online, but for years, I struggled to figure out how. I had studied the basics of SEO and digital marketing online and tried building websites on everything from home decor to brain vitamins. None of them succeeded long-term.
A few years later, I was in my mid 20’s and working as a professional recruiter, earning around $40,000 per year in Boston.
I think choosing a narrow niche is extremely powerful. You can always expand later. But if you try to be known for everything, you’ll be known for nothing.
Friends kept asking me the same questions about their job search and career, so I thought: why not start a blog and answer these questions publicly?
I didn’t know this would be the one website idea that would work for me, but it seemed reasonable to try. I think part of success is just trying a lot of things and refusing to quit.
I also think that my expertise as a recruiter helped me gain credibility and trust in this vertical. That may be why my past websites had failed. I had nothing unique to offer in terms of perspective. I was just repeating generic info that was available on every other website.
However, with this project, I could share unique stories, including what hiring managers talk about “behind the scenes.” I could reveal information that job seekers don’t typically get to see and help job hunters by doing this.
Contributors to this article:
- Pat Walls, Founder @ Starter Story