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Billy started Todays Business in 2011. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Todays Business?
I attended St. Leo University in Tampa Bay, Florida and graduated in 2011. I was going to get into financial advising but found out quickly that it wasn’t for me. I got my start in digital marketing working for the Hurricane Junior Golf Tour while still in Tampa. Not long after I had started my digital marketing career, I had heard some news from my dad about how a friend from high school was getting some local press. This friend was typically in local news, as he was one of the best quarterbacks in the state of New Jersey, but this time it was for a marketing company that he had started. My dad suggested I reach out to see how I can get involved and after a deep conversation about what they were trying to do I told them I could help them.
My friend from high school, Chaz Cervino, and his partner who he had met playing football at Hofstra University, Tom Ottaiano, felt I brought a lot of value to the team and brought me on as a partner and Chief Digital Officer not long after our initial convo.
When I joined the company we were a networking type of business. We were like a Meet-Up.com combined with LinkedIn. Our first event was a huge success but after hearing my partner Chaz’s father had heard a poor pitch for Twitter management services he suggested we take a look at getting into social media marketing. We pivoted quickly as we identified a better way to monetize and scale.
> Most things you want to learn or need to know you can find in a Google search. You just need to take the time to do that search and have the focus to figure it out.
When we started doing social media management it was before Facebook was public and before Instagram had taken off. We helped people have conversations with their customers online, manage their reputation, monitor their accounts 24/7, and used time optimization to ensure posts were reaching the right audience at the right time.
We started building unbelievable relationships through successful campaigns and great customer service. We were starting to be known as “the social media guys” and our clients quickly asked for us to expand our services beyond just social media management. We soon started taking on SEO, website development and paid media management services. As the industry evolved we have always stayed up to date with the most recent trends and did what we needed to do to be innovative and provide value to our clients.