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Becca started UnbuckleMe in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on UnbuckleMe?
When my first daughter was born in 2015, my mom offered to help me with childcare when I went back to work. As my daughter grew, my mom wanted to take her granddaughter out of the house during the day, to parks and the zoo. But she quickly realized that because of some arthritis in her thumb, she lacked the strength to push the red button on my daughter’s car seat. This meant that she couldn’t safely take her out in the car. We shopped for alternative car seats but soon learned that car seat buckles are federally regulated to require 9 lbs. of pressure to release. Great for safety, limiting for grandparents.
Identify your target audience as early as possible and put yourself in their shoes to figure out how to reach them. What are they doing/reading/watching where you can get your product or service in front of them?
My mom is an Occupational Therapist who spent her career adapting equipment for patients with disabilities. She decided to create a tool to solve her own problem, and UnbuckleMe was born. When I saw my mom’s invention, I knew it could help others, and she couldn’t be the only grandparent with arthritis who cared for a child. Turns out, 1/3 of women over 50 yrs. suffer from thumb arthritis! (the CMC joint is one of the most over-used in the body, and years of repetitive stress makes arthritis and joint pain very common). We researched the market and decided to bring our invention to life!
Contributors to this article:
- Pat Walls, Founder @ Starter Story