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Barron started Effortless Gent in 2009. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Effortless Gent?
Growing up, I’ve always been interested in my own personal style.
I loved being experimental and trying new trends. I learned through experimentation that how you dress can change the way you feel about yourself, as well as how other people perceive you.
I’d advise to start small and be consistent. So if you’re going to be a content creator, focus on producing content regularly, whether that’s 1x a week or 1x a day.
Because of this, I was usually who my guy friends turned to when it came to questions on matters of style.
Throughout high school and college, I noticed the same questions were being asked over and over, and I remember thinking that I should start a simple website with all the answers to these questions so I wouldn’t have to repeat myself over and over… I could just point them to my website.
So in 2009, I was looking for a side hustle project where I could combine my love of design, clothing, and my coding skills, and Effortless Gent was the result.
At the time, I was working as a front-end developer at a San Francisco-based technology company. I was in my mid-20s and still at the beginning of my career, but I’ve always had an entrepreneurial side. I didn’t love the limitations and restrictions that came from working at a job.
I knew I wanted Effortless Gent to be my full-time business one day but I wasn’t entirely sure how I would make that happen in the beginning; I just remained open to any and all possibilities.
I worked at my job during the day, and in the evenings, after dinner until 1 or 2 am every night, I would work on my site.
At first, it was just planning and strategizing, then actually designing and building the site, and finally, creating content regularly.
I remember keeping up this routine almost nightly for a long while… at least the first 2 years. I never felt forced to work on this; I loved it, enjoyed it, and found it both exciting and challenging. Exciting because of the possibilities, and challenging because of my limited time to work on it.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater