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Bant started Qnary in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Qnary?
I was the CEO of an international paid search and social media agency that was part of a much larger advertising holding company. My agency had Fortune 500 clients and utilized the leading tech tools available in the market to optimize and manage their brands. I saw an opportunity in that pretty much all the tools being offered to optimize online presence was designed for brands. There really wasn’t anything out there to help individuals accomplish the same thing. So, I set out to build a platform focused specifically on assisting individual executives with online search and social media optimization.
I left my agency job and spent several months writing my initial business plan. During the drafting process, I sat with several friends that were experts in SEO (Search Engine Optimization) and PII (Personally Identifiable Information) to challenge my hypothesis and blueprint. The business plan editing was brutal and I will be forever grateful that my friends did not go easy on me. I came up with the name Qnary based on the bird. I saw the Company as providing a canary in the coal mine-type service where we would identify issues and help executives address them proactively.
With the fully fleshed out business plan and a detailed wireframe, I started to raise money. My initial fundraising, for our prototype, went very smoothly, but then I quickly realized that building the tech and creating a market was very challenging. So, I went very quickly from “This is easy” to “This is a challenge.”
Raising money or free usage of your solution is really just the starting line. Success is building a business that generates revenue and EBITDA.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater