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Ayal started SheerSEO in 2007. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on SheerSEO?
When I started the business I had about 10 years of experience as a software engineer and I already created one website before which was making some income.
The previous website was in the hair industry. It was about hair loss information. There I learned the power of organic search. Google was fresh at the time, and it was easy to manipulate it. Very quickly, it became ranked in Google not only for hair loss but also for things I didn’t even aim for like hair removal and hair products. I was able to make some money out of that by selling some stuff over the website and providing some advertising to companies in this field.
I didn’t know it would work for sure. But I loved both SEO and software development. So, what could go wrong?
I was the only resource it took to create the product, so all I needed was a few months I was taking between jobs.
The strategy was to launch the product for free and see how it goes. Not even $1 spent. Just time.
I didn’t spend money on advertising. I was hoping my SEO skills will work and people will find the product through Google searches.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater