Austin L. Church
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Austin started AustinLChurch.com in 2009. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on AustinLChurch.com?
I never wanted to be a businessman. My master’s thesis was a collection of my poems, for goodness sake! Yet, without a single marketing or business class, I went from having $486 to my name in April 2009 to my first big win (a $2,900 monthly marketing retainer) in less than six months.
That year, I ended up earning 24% more as a funemployed freelancer than I would have made in my salaried position at the marketing agency: “Wait, I get to make my own schedule, I can work from anywhere, and I make more?”
Needless to say, that’s when I was hooked.
Over the years, I have spoken with hundreds of creatives about their struggles. Some of them had trajectories similar to mine. Others told stories that broke my heart. Why do some freelancers and consultants thrive while others get trapped on the feast-or-famine rollercoaster?
One-on-one coaching is fun and effective, but in 2019, I began to feel more urgency around scaling up delivery of the principles and patterns responsible for my growth. Creating an online course was the obvious way to help more people. Freelance Cake distills a decade’s worth of insights from the business school of hard knocks into 22 core lessons spread across 6 focus areas: Psychology, Pipeline, Positioning, Pricing, Packaging, and Process.