Asia Crawford

This article is a part of our encyclopedia, and is editable by you. Edit ➜

*Asia Crawford * is a Canadian entrepreneur. Asia started Frugal and Frills in 2018.[1]

Asia Crawford , founder of Frugal and FrillsAsia Crawford , founder of Frugal and Frills


Frugal and Frills


Early Career

No early career info added yet...

Frugal and Frills

Asia started Frugal and Frills in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Frugal and Frills?

The purpose of starting my blog was to have some form of outlet and “passion project” if you will that would allow me to have creative space outside of being a wife and a mother. If you are a mom you know the work that comes with it and sometimes day in and day out you just feel like you have nothing for YOU, and I wanted to create something that I could have for ME and kind of get lost in and take my mind off of my other duties.

When I was pregnant for the first time, it was a HUGE shocker for my husband and me. We had no family around and I didn’t really know what to expect. I really relied on blog posts I found through Pinterest to prepare me.

When I got pregnant with my second baby, I was working as an accounts manager assistant, at a job I couldn’t stand. I was miserable and I knew I DID NOT want to go back to that after having TWO kids to take care of. Knowing I had all this financial background as I had been in that world for over 10 years, and now a mother of two, It came to me there might be a way to combine my knowledge in finance, with my everyday life and motherhood stuff.

We were financially doing fine, normal average wages, but I knew with two kids, I wanted to financially help out in a way that I enjoyed. I needed something that wouldn’t add extra stress to my day, and maybe a way I can incorporate my kids into my work so we are always together. I told my husband my idea to start a blog. I promised him I had done SO much research that I KNEW I could make something out of it. All I really wanted to be able to bring in eventually was $1,200/month because that’s what my maternity leave was. In my mind, if I could match that, we’d be fine.

I had so many inspirations from bloggers who were making money blogging, through sponsored blog posts and sponsored Instagram posts and I knew I could somehow get there! And I did, and then some!

I had ZERO ideas of how to build a website or really start a professional-looking blog. I literally went to the school of YouTube and self-taught myself EVERYTHING.

Source [1]



Contributors to this article: