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ABS Protein Pancakes
Ashley started ABS Protein Pancakes in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on ABS Protein Pancakes?
Before starting ABS, I was a personal trainer for seven years with a passion for helping people feel better and hit their fitness/weight loss goals. I always had a desire to do something bigger that allowed me to have more free time while still helping people. I am a foodie at heart and have a passion for breakfast food - specifically pancakes. Years ago, I came up with this protein pancake recipe that I used to make every day for myself as part of my breakfast routine.
At the start of 2014, I was going through a bit of a rough patch and needed to do some soul searching to figure out where I was headed with my life. I was still so passionate about the fitness/nutrition industry, but I knew that I couldn’t be a personal trainer forever and expect to make the money I wanted to make. I spent about two weeks meditating, journaling, and setting out clear goals of what I wanted my future to look like. I came out of that realizing “the answer” or “the how” would happen naturally through life, the universe, and God.
One day I woke up and starting making my morning breakfast with my protein pancake recipe and the thought popped into my head: “I wonder if anyone else would eat this recipe as a way to help them stick to their nutrition. Could I package this recipe and sell it?”.
So I started telling my personal training clients about it and gave them little ziplock bags of single serving sizes to try. They loved it. They started telling their friends about it, and before I knew it I had someone on social media reach out to me asking to buy it because they had heard about it from a friend. That was when I started realizing I had a product I could turn into something big.