Ashley Chase

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Ashley Chase is an American entrepreneur. Ashley started Birdseed Food Co. in 2017 and is based in Bend.[1]

Ashley Chase, founder of Birdseed Food Co.Ashley Chase, founder of Birdseed Food Co.


Birdseed Food Co.


@birdseedfoodco (4.51K followers)


Early Career

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Birdseed Food Co.

Ashley started Birdseed Food Co. in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Birdseed Food Co.?

Fall 2016 I moved to Bend, Oregon as a way to clear my mind and figure out what I wanted to do with my life. I had done some college, worked in management and also in a hospital but still wasn’t clear on what my “passion” was.

During this time I was reading books such as The 4-Hour Work Week and realized the power in selling a product online; I knew I wanted to sell something online and build a brand but didn’t know what yet.

I took a job as the manager at a coffee shop and would bring my own granola to work in the morning and one of the employees saw it in a mason jar and was like “Why do we have birdseed?” I replied, “That’s my granola!”. He even made a funny Snapchat video saying, “Ashley, you’re eating birdseed!! What are you doing??”

At this trendy coffee shop/plant store we would make all of our own syrups and sauces and it was requested by the owners that we have our own house-made granola. I offered my birdseed granola and the owners loved it! They even asked for it to be called Birdseed Granola on the menu.

Two weeks after having it on the menu, it was requested to be sold at another restaurant in town. At that point, the light bulb lit and I thought… “Maybe this is my product!?” I threw together a logo on Canva, made a stamp and found some cute bags via Google.


Source [1]



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