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Ash started MOTIF in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on MOTIF?
In 2014 I started my eCommerce journey, helped a few companies in my country but failed my business a couple of times. Cause to run a business you need a lot of things which as a teenager I had no access to, like credit cards!!
So I thought if I will start freelancing I could get a Payoneer card and pay all the ad and business expenses with that card while I can’t get a credit card in Bangladesh.
So I did! I was lighting fast, built over 15 eCommerce sites, and fixed over another 20 stores bugs through Fiverr. Boom! I found my passion and what I love to do. In November 2015 I was sitting in a tea stall and all of a sudden I thought I could build a website for my services, that’s how MOTIF got started. I changed my professional route a couple of times and taught myself marketing and other nitty-gritty stuff because I loved it. In 2018 we rebranded the agency from Digital Develop to MOTIF.
Why I routed to branding and marketing? Cause I found this is why our retention rate is higher and profit margin is higher cause we were not building the site or design something for the sake of prettiness rather we were data-driven based on marketing details. So I thought it’s high time we should launch this service.