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Arrigo started Koala Rank in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Koala Rank?
I've always wanted to run my own thing, ever since I was 19 (I'm 25 now). Coming out of school, I didn't have that many opportunities ahead of me: Italy was doing poorly economically, I didn't have any particular skills to offer, and the job market was evolving in a way that I just couldn't understand back then. What I did have was a love of languages, so I decided to travel for ~3 years prior to settling.
I came up with the idea of Koala Rank after many years of trying (and failing) to get into technology. Some of my earlier mini-projects were all related to web design rather than business, marketing, sales, etc. I knew nothing about these things and couldn't bother learning as I thought my two passions in life were languages and technology.
For what felt like the longest time, these were only side projects and things that I believed would never help me accomplish anything. "Everyone knows how to make a basic website today," I would tell myself all the time. So I decided to go back to University in Italy and study computer engineering after 3+ years of working.
It didn't end well.
Calculus, physics, linear algebra.
I just wasn't cut out for it. Plus, the more I went, the more I realized that I like doing and not necessarily thinking too much. It's a good thing to have the foundational knowledge in place but it's another to go ahead and implement that knowledge. So towards the end of my 1-year university "experiment," I decided it was time to move on.
By this time, I had developed a deep passion for writing.
It wasn't the type of business writing and editing that I do today for a living; it was mostly random, the flow of consciousness-type of writing. And I honestly loved every minute of it. (This even led me to write and self-publish a book!)
Ok, so why am I telling you all of this?
Because it's the combination of all my passions put together (languages, technology, and writing) that allowed me to see the bigger picture. There was no "aha" moment in the process of developing Koala Rank, nor was there a premeditated "grand plan" like you see in business plans for startups who receive huge funding rounds.
It was a slow, treacherous, often depressing, at times exhilarating process of 5+ years learning about what made sense to me that other person valued as well.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater