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Anthony started Jakt in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Jakt?
It started with… women’s purses.
I know, it’s weird. But let me explain:
When I was fifteen, I’d run to the store a few times a week, buy designer bags, and sell them for a higher price on eBay. This showed me the power of the Internet.
Later on, in college, I ran an events business while teaching myself how to code.
Learning how to code gave me a new perspective on what was possible to create.
I started looking for a software idea that I could turn into a business but couldn’t think of something I truly wanted to build so, in the meantime, I consulted for other businesses.
I started helping businesses with product strategy and software development, which eventually turned into Jakt, the company I founded.
I even did it for free at first, and that turned into our initial paying clients. That’s actually how we got our first customer back in 2012, an educational technology company called CiteLighter that was focused on helping students write better - the company got acquired in 2017.
> I started Jakt from the realization that I loved helping other businesses succeed and in turn help many other people.
I originally wanted to build a software company because of how software can scale, but I found that by helping a smaller group of companies create software, I could indirectly impact a lot of people.
The other benefit to this model was that I didn’t have to limit myself to one product or solution. Or one industry. Or one business model.
I could constantly learn, and take ideas from one industry and apply them to another.
In short, I created a business that allowed me to continuously learn and impact many people at the same time.