Andrew Moore


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Andrew Moore is a Canadian entrepreneur. Andrew started Felony Case in 2012 and is based in Toronto.[1]

Andrew Moore, founder of Felony CaseAndrew Moore, founder of Felony Case

Company

Felony Case

Twitter

@extrandrew (1.5K followers)

Instagram

@felonycase (48K followers)

Career

Early Career

No early career info added yet...

Felony Case

Andrew started Felony Case in 2012. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Felony Case?

It’s a funny origin story, because I never set out to start an iPhone case company.

I had just graduated from college and I was working as a driver delivering construction supplies. It gave me a ton of time to listen to podcasts and I was really drawn to tech and startup focused ones. I had an idea for a while to do a wishlist website where people could create and share a list of gifts they wanted. I ended up having the site built, but I didn’t know how to get people using the website.

Don’t be afraid to start! Don’t overthink it, get a product out into the world and start your journey.

From there, I decided I wanted to sell a tangible product, something that people can touch, feel, use and form a connection with. Something that serves a purpose and brings value.

In 2012, I was on Twitter and someone I followed tweeted a photo of this crazy, punk rock looking metal studded iPhone case saying “Where can I get one of these?!” I had another look at the photo and thought it couldn’t be that hard to make it myself. The next day I went on eBay, ordered silicone iPhone 4 cases and 100 metal screw in “punk” studs (the kind you usually see on studded belts or leather jackets). I replied to the tweet “Give me a few weeks, I’m going to try and make one”.

The next week I was on vacation in Miami. My friends and I went to a bar and ended up talking to a girl with a multicolored mohawk, bullet shell belt, ripped fishnets and huge platform boots - a total punk rocker. She introduced herself saying “I’m Melanie but my friends call me Felony”. That word stuck with me and ended up becoming the name of the brand.

When I got home the cases and studs I ordered were waiting for me. My roommate at the time designed leather goods, and had a hole punch tool that’s used to punch the belt holes. I used it to punch the holes in the silicone case, and then screwed in the studs by hand.

how-i-started-and-grew-a-50k-mo-phone-case-business
This is one of the first cases I made. I used the ‘lego’ case so I could punch the holes evenly between the dots.

Source [1]

References

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