Amy Baxter MD
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Pain Care Labs
Amy started Pain Care Labs in 2006. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Pain Care Labs?
From medical school, I knew the science of gate control. An example is rubbing a bumped elbow to stop pain, or running cold water on a burn.
You stimulate cold and motion nerves, which are much more powerful. Pain nerves are whispering, tiny nerves but they’re everywhere - if you can get huge motion nerves to yell instead, pain gets silenced.
Almost 20 years ago I had been playing around with those twisty thin animal balloons to try to make the sensation of running water, sort of like those ice water cuffs you plug in after surgery. Pro tip, it’s super messy when you do it with balloon animals.
One morning while driving home from an overnight shift, my steering wheel was vibrating. I realized VIBRATION was a stronger source of motion than water. I ran in the house, put a black and yellow pocket massager on my kids’ hands, and poked them with a neurologic testing tool. They could still feel it.
Bummed out, I headed to bed, but my husband stopped me first and suggested we add frozen peas like they do in the Boy Scouts. Frozen peas + a massager completely blocked the pokey sensation.
We videotaped A Recreation of the Moment and I went to bed. I had no intention of doing anything at this point but making something that could block immunization pain. Who would be crazy enough to give up a job they loved?
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater