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Great business ideas sometimes intrude while you’re trying to do something else. As a pediatric emergency doctor, I was trying to teach other doctors not to cause unnecessary pain. When I realized that patients care more about their own pain than doctors do, I invented a vibrating ice...
Our story began with Buzzy, a medical device for needle phobia. I’m a pediatric emergency doctor and discovered a frequency of mechanical oscillation that could block injection pain for my kids. When we added ice to the frequency in a palm-sized cute device, we reduced needle pain 80%! ...