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ESL With Purpose
Alex started ESL With Purpose in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on ESL With Purpose?
I started teaching English as a Second Language (ESL) during my undergraduate studies on a volunteer level. Over time, I acquired a TEFL certification and more experience while working other full-time jobs and growing my skills in other interests. My heart, however, was always drawn to hanging out with international friends and helping them improve their English.
Don’t give up. If I would have quit when I lost $17,000, I wouldn’t have learned anything. It was a good educational moment. Failure does not define your business. How you respond to situations does define it.
Phrase It grew out of need to enhance student learning in a fun and dynamic way. Specifically, I developed a dice game to help English language learners through the use of phrasal verbs. Then it turned into a card game.
Here’s the WHY video:
And check out some students playing the Phrase It™ dice game:
Often an overlooked aspect of English language learners, the use of phrasal verbs form a critical piece or constructive glue that enhances fluency like a native English speaker. Although there are over 5,000 phrasal verbs in English, learning the most common ones can make a difference in understanding news headlines, reading articles, speaking and listening at the grocery store, getting a loan for a business, paying the bills, and a whole range of survival skills.
I tested Phrase It among my teaching peers and received permission from a few local schools to test it out in the classroom. Teachers often need resources that that help them break out of the mold of boring activities. While teaching English myself, I originally put some verbs and prepositions on some wooden dice. Then I thought, “hey, I wonder if I can get these made for many teachers?” So I started the journey towards developing the Phrase It dice. At the time of development, I was still teaching ESL part-time and working another part-time non-profit job.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater