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Alex started Recruiter Written in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Recruiter Written?
Supporting the pharmaceutical industry over the last 13 years has taught me a couple of lessons. First, hiring is cyclical and it is much better to passively search for a new position while things are going well, rather than waiting until you are miserable, or even worse, laid off. Second, being highly educated and well-compensated doesn’t necessarily provide strong resume writing abilities.
As a recruiter, the average vacancy that I support requires at least five years of a very specific set of skills and pays over $100k+ (some above $300k). After reviewing hundreds of thousands of resumes, it was abundantly clear that resume writing is a unique skill that most people don’t necessarily possess. Year after year, speaking with insanely talented people whose resumes were subpar at best, was enough motivation to start researching the process of setting up my own company.
The major challenge was that working a full-time job along with helping my wife raise our two young daughters didn’t leave a lot of time for another endeavor. Creating a side hustle that allowed flexible hours (nights and weekends) was a must!
The job market is cyclical and when my day job started to slow down, it was the perfect time to get the ball rolling!