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Aleksandr started Bloomy Lab in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Bloomy Lab?
I've been in the real estate industry for almost 4 years before moving on to start-ups. However, I lacked an opportunity to develop my talents. Since then, I made it my #1 goal to build a team of creative professionals who aim to fulfill their potential and find their place in life instead of being an office monkey.
> Move fast and break things. Broaden your horizons and be curious - you never know what skills might come in handy.
I became an entrepreneur in 2014 when I started Hasten — now one of the most successful virtual staging and architectural rendering companies. Together with my team of talented architects and designers, we have earned the loyalty of hundreds of real estate professionals in NYC and all over the world.
Then my itch for product optimization stimulated us to build an easy to use virtual staging platform — Tantify. The platform and all the team members are constantly evolving to improve both the inner processes and customer experience.
On my journey with Hasten and Tantify, I faced numerous difficulties with outsourcing companies that could not develop the website either on time or within budget. That was actually where Bloomy Lab started from - we developed our own products and became pros in it.
Since I've always been fascinated by innovative and scalable companies aimed at the international markets, especially projects connected with life quality improvements, in Bloomy Lab we made it our mission to create products that make people healthier, happier, and more productive.