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Aidan started Posture in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Posture?
When I finished in university in the west of Ireland, I moved with my partner to Dublin to try and grow my business. It was a massive change for us, coming from small towns to the big city, and living in really cramped shared accommodation.
I spent most of my time going to startup and business networking events, which was exhausting as an introvert who had just spent 4 years working alone on a PhD. When I had time (and energy…) I took on short-term freelance projects. I worked at hot-desks, open workspaces and snuck into university libraries - anything to get out of the house and get my name out there.
It was a pretty tough time. My future was far from certain. My business wasn’t making very much money so I depended on my partner’s salary as a part-time teacher. On top of that, my first client refused to pay me for three months of work! I was so eager to get a client at the time, I didn’t bother with a deposit.
The stress of it all lead to physical tension and working crouched over my laptop at hot-desks made things even worse. Eventually, I ended up with chest pain and back pain that kept me from work for weeks at a time. I couldn’t take a bulky laptop stand with me on my bike, and I couldn’t afford the expensive ones made of carbon fibre.
So I started tinkering, and eventually took a knife and soldering iron to some cheap plastic rulers and combined that with a 50c nut and bolt. The result was...less than ideal...but I could finally work on my laptop without pain!
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater