Ahyoung Kim Stobar
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Ahyoung started Joah Love in 2008. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Joah Love?
After graduating with a degree in Fashion Design at FIDM (Fashion Institute of Design and Merchandising), working at fashion brands and designing costumes for TV and film, I began developing product for the Wayans Bros., where we created intellectual properties for kids and teens.
I started JOAH LOVE with my friend Joy, who was a photographer. Joy was a mom of three and felt that there were no cute clothes for kids - so we saw a unique opportunity in the market.
The name “JOAH” was born out of the first two letters of our own names, which was especially fitting; in Korean, it also means to like something, a perfect way to start our brand.
From its start, JOAH LOVE was designed as a high-end collection—full of quality, character and buttery soft fabrics. I’ve always loved garment-dyed clothing and the worn vintage washed down look and feel, and saw it as a natural opportunity for children, who I felt shouldn’t be confined to buttons and hardware. These clothes could be simple, they could pull on and off, ad they could be easy for parents who want something simple to throw in the washer and dryer.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater