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SoFlo SAT Tutoring
Adam started SoFlo SAT Tutoring in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on SoFlo SAT Tutoring?
I come from an entrepreneurial family. My father works for himself and my maternal grandfather started a clothing factory. Working for myself has always been encouraged by my family, but before I could get started, I needed to learn a skill. At Georgetown, I study international politics and business. Most students with these backgrounds go on to work at prestigious firms like J.P. Morgan. I really didn’t know what kind of business I could start, and frankly, planned to work as a (boring) data analyst after graduation.
> If you have an idea but don’t have the knowledge to execute, use that idea as motivation and go learn how to turn your vision into reality.
Tutoring first came to mind because I had spent significant time working for other tutoring companies and cutting my teeth/learning how the industry works during my teen years. I first started tutoring when I was 15. I was hired by College Experts, a local test prep center in Davie, Florida. My first student was three years older than me, and I spent our first session teaching him how to use his calculator rather than trying to explain any complicated formulas. Being a student myself, I was able to bring a student’s perspective to tutoring. I worked for College Experts until my senior year of high school when I began tutoring on my own and finding clients on Craigslist.
As a freshman at Georgetown, I began working for CollegeVine, one of the leaders in the online tutoring sphere. At CollegeVine, I learned methods and strategies for effective online tutoring. Maybe more valuable were the lessons I learned about what doesn’t work with online tutoring. After a year, I left CollegeVine and continued tutoring on my own for a few family friends, but mainly focused on keeping my grades up and enjoying college.
Then came the injury. In my junior year, I suffered a horrible ankle injury while camping with friends in West Virginia and was forced to return to South Florida for surgery because of my health insurance policy. I was unable to put any pressure on my leg and my future was in doubt as doctors suggested I might never walk again. I had to do some soul-searching and committed myself to a positive mindset and working every day to improve my physical health.
I always need to be working on a project because I’m the kind of person who can’t sit still. Without classes, I used the extra time I was afforded to begin taking SAT tutoring seriously. I built a website, established a legal company, and marketed the business to friends & family. Thus, SoFlo SAT Tutoring was born. But SoFlo was a part-time operation. During the day, I still worked as a data analyst intern for a local bank, helping them automate credit models.
Eventually, my ankle began to heal and daily physical therapy became a necessity. The comfortable bank job wasn’t able to fit into my recovery schedule and I was forced to quit and focus my attention on the prospect of walking again. I am a firm believer that things happen for a reason, however, and shortly after leaving the bank, word of my SAT tutoring began to spread. Students raved to their friends and parents wrote shining reviews. I hired and trained tutors to handle the influx of new students, and once I started bringing other tutors on board, I realized I had started a real company.