Abeer Iqbal


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Abeer Iqbal is a British entrepreneur. Abeer started Remy Sleep in 2018 and is based in London.[1]

Abeer Iqbal, founder of Remy SleepAbeer Iqbal, founder of Remy Sleep

Company

Remy Sleep

Instagram

@abeer_iqbal (590 followers)

Career

Early Career

No early career info added yet...

Remy Sleep

Abeer started Remy Sleep in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Remy Sleep?

My wife, Azka, and I started the business a year ago after searching for ways to help her sleep better. Ever since I’ve known Azka she’s struggled with sleep - waking up numerous times at night, not sleeping well, and rarely getting a full 8 hours of snooze. We’re always looking for solutions for her. We came across weighted blankets and tried a few on Amazon. They had a positive impact on her sleep! The issue was they were an eye-sore and were not as soft as the duvet’s we’re used to. Frankly, it felt like a cheap product. That’s when we decided to create our own. One that uses premium materials, is cozy and complements your bedroom aesthetic.

When we launched the business at the end of 2018 it was a side-hustle. We were in our late 20’s and financially very comfortable. I was working at Shopify at the time and Azka was/is at Linkedin. Our combined experience in eCommerce, tech, sales, and customer experience would be the stimulus in launching Remy Sleep. We had zero experience in creating a brand and running a business but always wanted to try our hand at entrepreneurship so we took this leap of faith. Six months later I quit my six-figure paying job to pursue Remy full-time.

Early on, we wanted to understand if there was a market for weighted blankets. We searched #weightedblankets on Twitter and used Google's Keyword Planner to see if people were searching for weighted blankets - the results were promising. Then, we had to understand the competitive landscape. Aside from Amazon sellers and one direct to consumer brand offering a very basic version the market was unsaturated.

Source [1]

References