Kevin Canning


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Kevin Canning is an American entrepreneur. Kevin started Pearls of Joy in 2003 and is based in Los Angeles, CA.[1]

Kevin Canning, founder of Pearls of JoyKevin Canning, founder of Pearls of Joy

Company

Pearls of Joy

Location

Los Angeles, CA

Career

Early Career

No early career info added yet...

Pearls of Joy

Kevin started Pearls of Joy in 2003. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Pearls of Joy?

I started working online building websites in various industries. Eventually, I grew tired working for clients and began looking at a way to grow my own E-commerce company. I started by looking at different industries that had high markups. I knew if I could find the right product and sell it online, I could cut out a lot of the typical retail overhead.

> Avoid shiny object syndrome at all costs! Keep your focus… I believe that’s the main skill that separates the winners from the wannabes.

Jewelry has extremely high markups. The fancy showrooms, displays, lighting, location and sales staff, all add around 300-1000% markups. Even higher if we’re talking about luxury retailers like Tiffany & Co.

I knew a general jewelry store would be too difficult with my limited resources, so I looked for a type of jewelry that I could focus on. Pearls stood out as a type of jewelry that’s been popular for literally 100’s of years, yet almost nobody was exclusively selling them.

With a bit of research, I found I could source pearls internationally for a fraction of what they could be purchased in North America. So I knew if we could sell direct to the consumer we could offer a product for a fraction of typical retail.

Source [1]

References