Chez Brungraber


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Chez Brungraber is an American entrepreneur. Chez started Gobi Gear in 2014 and is based in Bend, Oregon.[1]

Chez Brungraber, founder of Gobi GearChez Brungraber, founder of Gobi Gear

Company

Gobi Gear

Career

Early Career

No early career info added yet...

Gobi Gear

Chez started Gobi Gear in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Gobi Gear?

I started Gobi Gear just before my big trip through Asia. My husband and I had a 3 month trip planned - also known as “travel until the money runs out”, and we were starting out with a 100-mile trek in the Nepali Himalaya. We had already decided we wouldn’t use porters and instead carry our own gear.

> The best measure of success for isn’t just the bottom line, but rather walking through an airport and seeing a stranger with a Gobi Gear backpack on.

I had also committed to collecting botanical specimens, as part of my volunteering for the local University in Kathmandu. Never collected plants before? It’s waaaay slow. Ever the impatient hiker, I had to come up with an idea to still be able to cover a lot of ground even while collecting. I realized that the slowest part of the day would be packing/unpacking every morning/evening, and looked for a solution to make this go faster.

When I was not satisfied with the solutions out there (stuff sacks mean scattered gear, plastic bags rip and = trash later) I decided to just make my own. I thought a stuff sack with inner dividers would be great - all my gear in ONE place, yet still separated. I got after it on my sewing machine, using leftover curtain fabric, and made the world’s heaviest stuff sack. But it worked!

Thanks to my nifty divided stuff sack, I was always ready to go, knowing where my gear was. Packing was a non-event. I was ready to go each day before everyone else! Lots of time for flowers.

I showed the bag to other trekkers, who immediately wanted their own. Shortly after our trip I decided to put the idea to work, and created a version that could sell to other folks who also wanted to stay organized while on-the-go.

Soon Gobi Gear was born, and I embarked into a crazy world that I had never know - branding, marketing, web design, graphic design - whoa! I have a dual degree in Biology and Economics, and thus knew nothing of how to grow a company. My full-time job at the time was botanical work (and still is). Gobi Gear has been an incredible journey of learning and being pushed outside comfort zones.

https://www.starterstory.com/subscribe

Source [1]

References