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New York, NY
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Saara started ALTRD in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on ALTRD?
We’ve been friends for awhile - we met right out of college in New York and stayed close even though we took fairly different professional paths.
Saara worked in the corporate world for a number of years before moving to Mexico where she launched a jewelry business aimed at rehabilitating sex trafficking survivors. Stephanie was a business consultant before going to law school and becoming a corporate lawyer; along the way, she launched an argan oil company that empowers women in Morocco.
During our time in the corporate world, we became hyper-aware of the fact that there wasn’t a convenient tailoring solution. Clothes piling up in our closets going unworn because we didn’t spend our precious weekends trekking to the tailor.
Furthermore, we just didn’t know anyone we could trust - did the dry cleaner charging $30 for a pant hem actually do a good job? There was no way to know especially since they’re (surprisingly) not on Yelp.
When we thought through models, we thought about the individuals who are best at sewing - they’re often women who learned the skill overseas but weren’t part of the labor force because they’re restrained by childcare and cultural reasons.
The idea of ALTRD was born to connect the individuals who need a quality, convenient tailoring solution with the women who are skilled but in need of opportunity.
Contributors to this article:
- Pat Walls, Founder @ Starter Story