Kiran Shahbaz


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Kiran Shahbaz is an American entrepreneur. Kiran started Snackable Studios in 2016 and is based in Toronto, Ontario.[1]

Kiran Shahbaz,  of Snackable StudiosKiran Shahbaz, of Snackable Studios

Company

Snackable Studios

Location

Toronto, Ontario

Career

Early Career

No early career info added yet...

Snackable Studios

Kiran started Snackable Studios in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Snackable Studios?

This is the second venture my partner and have co-founded. Our previous business, GrowWell, was a patient sentiment analytics tool for dentists. Ultimately, we decided to shelve it after 1.5 years (even though we were post-revenue) as we realized we actually didn’t like working with dentists!

A bit of history of how Snackable came to be: After we shelved GrowWell, I decided to take some downtime while thinking of the next startup idea.

To fill my time, I worked on my food blog, which had been a fun side project and personal hobby for the past few years. At that point, I was getting a few hundred visitors per month. I decided to try to grow my following. I learned a bunch of growth stuff -- including SEO, social sharing, and video production. I grew it to 20,000 unique visitors per month within 3-4 months.

One of the strategies that seemed to work best to increase traffic was "Tasty"-style recipe videos. However, figuring out how to actually film from an overhead angle wasn't as easy as I'd thought. I wanted to film overhead videos with my smartphone and, at that time, a tripod rig for this was not an easy find.

snackable-studios

I eventually figured out how to do it, by cobbling together 3 different pieces. I decided to sell it to other food bloggers. To validate my idea, I emailed a few food bloggers to see if this was something they’d be interested in. After receiving enough positive interest, I also pre-sold enough products to cover my first shipment costs.

Source [1]

References

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