Evan Delahanty


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Evan Delahanty is an American entrepreneur. Evan started Peaceful Fruits in 2014 and is based in Akron, OH.[1]

Evan Delahanty, founder of Peaceful FruitsEvan Delahanty, founder of Peaceful Fruits

Company

Peaceful Fruits

Location

Akron, OH

Career

Early Career

No early career info added yet...

Peaceful Fruits

Evan started Peaceful Fruits in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Peaceful Fruits?

My background is in community development and business management, starting with a BA in Government from Cornell University where I also did the first year of my MBA (2007).

> I knew it was time to either start my own business or stop saying that was my dream.

From there I worked in private industry, climbing the career ladder to gain increasing responsibility in a variety of business/operations management functions. Rather than returning to finish my MBA, I decided to take a detour and join the U.S. Peace Corps in 2011. I served as a Community Economic Development in Suriname, a small Amazon-region country on the northeast coast of South America.

peaceful-fruits

When I returned as a well-rounded 28-year-old, I knew it was time to either start my own business or stop saying that was my dream. My problem had always been that I just didn’t know what to start - it was a general dream not a specific one. Coming back from Peace Corps, I took a serious, business school, “whiteboard” approach to defining my goals, resources, and opportunities to create the specific concept for Peaceful Fruits.

My underlying goal was to start a sustainable (including profitable in that definition) business that would continue to create economic opportunity for people in the Amazon region - and to tell their story. With that great, authentic content and without a tech background, I focused on consumer product based opportunities with incremental differentiation based on brand.

I identified a relative lack in premium fruit snacks (only 1-2 players, no strong brands) and focused in on this value-added corner of the snack category as a way to bootstrap and scale organically and where the story connection (fruit snacks to Amazon Rainforest) was of obvious value.

So I moved back in with my parents, put a decent chunk of my savings on the line, and went to work.

Source [1]

References