14 Skills Clients Look For In A Real Estate Agent

Start A Real Estate Business

In order to establish yourself as an expert as a real estate agent, there are specific skills and qualities you should posess.

There is quite a bit that goes into becoming a successful real estate agent - from making key business decisions to effectively communicating with customers and colleagues.

We put together a list of 14 skills clients look for in a real estate agent.

Here they are:

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Negotiation Skills

The ability to negotiate on behalf of your client will be an essential part of your every day job.

This is one of the most important qualities you can have when starting a real estate business, so it's important you practice and perfect these skills.

Here's what this looks like:

  • Ability to analyze all parts of the deal: your biggest power is to understand and analyze all parts of the deal for your client, choose when to walk away, and know to what lengths you can negotiate a deal.
  • Building rapport: This is key in the real estate business. You are much likely to reach an agreement and favorable terms if you spend just a few moments getting to know each other before talking about the deal at stake.
  • Be diplomatic: Being in control of any situation presented and showing intention with your words are key qualities for someone in this line of work. This includes asking good questions and listening actively.

Becoming a good negotiator does not happen overnight, but as long as you are persistent with practicing these skills and putting them into action, you will see growth day by day!

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Business Savvy Skills

When becoming a real estate agent, there are a few fundamental business skills you will want to learn in order to be successful:

  • Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
  • Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
  • Ability to understand the financials: You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
  • Strategic Thinking: Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.

These are a few of many business savvy skills you should have (or work on) when becoming a real estate agent.

For a full list, check out this article here.

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Research and Writing Skills

Research and writing skills are critical when becoming a real estate agent. Here's what this looks like:

  • Basic computer & technology skills (Microsoft office or Google sheets/docs knowledge, data input, and proficiency in typing)
  • Creativity & originality in your work and approach
  • Great communication skills and ability to meet deadlines
  • Understanding of SEO

Other skills that businesses find valuable include digital marketing skills, basic web design, and accounting abilities. Some employers may also look for a real estate business that has a bachelor's degree or formal education.

Additionally, you may want to consider putting together a portfolio of past work and experience. This includes samples of writing/research pieces, from school projects to internship work to career experience.

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Self Motivation Skills

Self motivation and discipline skills are critical in order to become successful in this field.

It's likely that you will find yourself starting and running your real estate business from home, which could mean there are more distractions for you.

Here are the basic skills needed for self motivation & discipline:

  • Becoming a self starter: It's important that you are capable of independently completing a task without the help or direction of anyone else
  • Listening and following directions: When you are given direction by others, it's critical that you are able to follow directions and ask the right questions in order to get your job done
  • Taking the initiative in problem solving: Instead of taking the easy route, you'll need to learn to troubleshoot issues on your own as much as possible.

Ready To Become A Real Estate Agent?

As you can see, there is a lot to consider when it comes to becoming a Real Estate Agent.

If you're passionate enough about becoming a real estate agent and embody just a few of these characteristics/skills, this could be a very lucrative career path for you.

If you're interested in learning more about how to start a real estate business, check out our business ideas database here where we have step by step guides on how to start a business.

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